Thursday, March 09, 2006

AIX is the symbol for Access Integrated Technologies

Most theaters are still run the old-fashioned way. Studios duplicate film reels and ship them out to the theater owners. It costs the moviemakers about $1,000 for every screen showing their film. It was never an attractive proposition, even before the patron defections. AIX specializes in digital projectors. Studios don't need to ship out costly copies of the film. Instead, they simply beam the movie over to the local theater.

It doesn't just make economical sense. It also gives the studio and theater operator a great deal of flexibility. Studios can beam over new versions with things like bonus footage, new endings, and bloopers to keep audiences coming back. Digital distribution also opens up the potential for live concert and sporting event broadcasts. AIX isn't the only company in this promising field. Thomson's Technicolor Digital Cinema subsidiary is making major inroads here. AIX just happens to be the pure play. Learn more about Access IT here

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